Many small businesses worldwide have found it necessary to go digital as a means, not only to survive the pandemic but to move more towards long-term growth.
Until before the health contingency, many businesses had not given the required importance to keeping their digital presence up to date since most of their business was traditionally done face to face.
*Nearly a third of small businesses that choose not to have a website (28%) say that a website is irrelevant to their company’s needs.
These companies leverage their networks and traditional marketing strategies, such as email and PR, to generate business. Industry experts, however, are skeptical of companies that rely solely on word-of-mouth marketing strategies without websites.
What will the benefits of this digital transformation be for small businesses in the future?
Automation and greater control of sales activity
Ability to maintain and update clients
Obtaining a positive online reputation.
Knowing who and where the end customers are.
Websites must work in tandem with social networks; making sure they are working together in the eyes of the customers is critical.
Most of the companies that have had to face all the challenges that these social distancing changes have brought about have maintained their sales thanks to technology, such as using apps or generating sales through their websites/social networks, serving clients while they have remained at home.
“Without a digital presence in some way, people who don’t know you may not trust your business.”
*SOURCE Visual Objects
We are sure that these recent challenges have taught us some great lessons which have led us to question ourselves in terms of exactly how we can improve and how we can do things better. If your business is embarking upon this kind of digital transformation and you are unsure where to start, contact us right away, and we will be more than happy to help you!
If you’re interested in any Marketing service by 3Metas, contact us at +1 (877) 256-7414 or send an email to [email protected].