If you analyze a business from the last decade, you will agree that they are very different from what they were before, society in general. Consumers now want other things, which is why evolving at the same rate is crucial to stay on time. At This Point is where the importance of technology and social networks in business lies.
Advances in technology are producing many changes in our society and the labor market, and therefore these developments are rethinking the way we do business.
There are some technological threats such as hacking, phishing, and other malicious activities. However, the good that technology brings outweighs the hazards it brings. Therefore, we must begin to take advantage of the benefits that technology brings us in business to optimize our companies’ performance.
Technology has a massive impact on business operations. No matter your company’s size, technology can bring many benefits to earn extra income. The primary role of technology in business is to drive growth and improve operations. Without technology, companies will almost certainly fail to stay afloat in today’s competitive and globalized marketplace.
Different industries and companies rely on technology because it improves business communication, optimizes production, inventory management, and financial record keeping. One of the businesses that have had a positive impact in the last year is different social media applications. According to the Statista.com page, “TikTok was the most popular social media app on the Google Play store among users in Great Britain in January 2021, racking up 284.2 thousand downloads over the course of the month. Reddit ranked second, with roughly 132.28thousand downloads.
Enlisting influencers – personalities with significant followings on Instagram – has become an integral part of modern marketing campaigns. Influencers have dedicated followers that have actively chosen to follow a given account, providing a cost-efficient way to reach a targeted audience. Among UK influencers, none have a following more significant than Marzia Bisognin (@itsmarziapie). As of April 2018, Bisognin enjoyed a following of 5.2 million people.”
Corporate Image (Branding)
Branding or corporate image is a fundamental part of giving clients confidence or potential clients, making them know you, and remembering you to generate stable links and relationships.
Higher positioning (SEO)
Business Social Networks can bring traffic to your site, which results in better positioning in search engines (Google, Edge, Firefox, etc.). Frequent publication and consistency are key to give your business visibility.
Increasing the generation of positive comments, testimonials and improving your presence on the internet are essential elements to obtain a notable online reputation and better business opportunities.
With the opportunity to start a conversation with your potential or current customers, you will be able to retain them, and you will make them think twice when they want to buy with your competition. Remember that: A satisfied customer is worth two.
With all of the above, Business Social Networks become powerful communication channels to increase your sales, as long as they are managed professionally.
If a strategic Social Media Plan is carried out to derive traffic to your website or increase your database and have conversions, you will achieve the established results.
Therefore, it is crucial for any business in 2021 to have both technology and social networks and know-how to reach specific audiences.