The political world is very unpredictable and competitive. Most of the people describe it as a fiction environment, especially because the fame that politicians have about manipulating followers. Make them believe in a world that doesn’t exist and giving them hope. But the question is how politicians impact the society in so many ways? How through digital marketing strategies they reach a targeted audience?
Digital marketing has made it easier for politicians. The Internet is an important gateway to reach target voters. It costs less money, is efficient and interactive. Compared with the traditional media; which is still effective but cost much more money. Through social media, politicians will get another type of target; who is not present in the traditional media, but everything depends on what budget and objectives politicians expect.
What digital marketing strategies work for a successful political campaign?
We can take as an example the way last presidents of United States have managed the social media accounts. On one side the current President Donald Trump communicates directly to American people. He is very famous for the way he writes a post on Twitter. His tweets are provocative, attacking and controversial. He likes to speak about themes that can be very hard for people and they are still struggling with like: race, nationalism, sexism, and others. His objective is to seek cultural resonance. When he does a post, his tweets are unfiltered, spontaneous, and reveal his personal feelings and emotions. Trump has achieved a high degree of authenticity, which make him a very highly influential man.
Instead, on the other side is Barack Obama, the first American President of the social media age. Obama was the first president to make use of services like Twitter, Facebook, Snapchat, and Instagram. He used social media to mobilize supporters on masse. He became a social media savvy. His tone on his publications is positive, articulate and appropriate. His Twitter feed is positive, informative and inclusive.
The advantages of developing a social media campaign are very positive. It makes the communication more interactive, where there is actually a warm connection between the politician and the followers. Through social media, politicians can get a real response about what people want or expecting from them. An online campaign is a very honest and competitive strategy for politicians today. If it is well developed it would guarantee results more effective.