To drive sales, brands must fully understand their digital shoppers and the principal question -What makes people buy online?- to accelerate growth in e-commerce.
We call online consumers those who make purchases regularly through the web. This users are experts in buying online and they have learned to use the networks to their advantage. Also, they know how to navigate the Internet, always finding the offer that benefits them the most.
It is very complex to predict the behavior of these types of online consumers. However, by researching them, you will learn how to deal with these buyers efficiently.
For most people, what matters most when deciding to buy a product is the price, including promotions and low-cost or no-cost delivery. As a result, it remains the main driver of choice for online retailers.
What motivates the buyer varies by country. For example, in the United States and Japan online shoppers prioritize various products and brands. At the same time, the United Kingdom and other European countries consider product quality to be more critical.
Several characteristics differentiate digital consumers from regular consumers. Although there are different types of online consumers, they all meet some general features:
Depending on the characteristics of your business, they will be your clients and the way to meet them. If you need help creating specific campaigns for your business, write to us at [email protected], where you can receive 1 hour of advice at no cost for your business.