Landing pages can be described as one-page websites that push the visitor into a single action. Their primary goal is to generate leads, often linked with email and social media campaigns. Also, to convert those leads into buyers and subscribers. Converting visitors into leads and buyers is usually done through call-to-action buttons and lead generation forms.
Meta pixel is a piece of code placed on your website to measure the effectiveness of your advertising through the knowledge of the actions carried out. For example, suppose you have made a landing page. There, you want to collect the data of the people who saw the campaign you carried out through Facebook. In that case, Meta pixel is perfect for knowing the details and optimizing them. Thus, Google Analytics is convenient for your campaigns on Google and Meta Pixel for Facebook.
To manually add Facebook Pixel to WordPress, you have to complete two steps:
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