Effective marketing tactics in the past have revolved around. Using the right platforms for promotion, creating targeted ads to specific audiences via keywords and hashtags where possible.
However everything we knew is about to change! Now, the biggest challenge in the coming year will be to differentiate themselves in the midst of an increasingly saturated market.
Users have thousands of options as a consumer to make everyday purchases from ordering food to buying a smartphone. As a result, we will have to work and invest even more in a good digital marketing strategy.
Visibility, constancy and brand experience will help us successfully develop the right strategy for our business. We will have to consider trends, such as changes in the algorithm and Google results pages or hybrid events.
Next, we will list the points to consider in this year that begins for the new marketing strategies.
In this world, trends change and evolve from year to year (you can check out the trends for 2022 here!). Those changes have accelerated since the beginning of the pandemic in 2020.
Keeping up to date in this dynamic and competitive scenario is a huge challenge.
Certainly we believe that these trends will define the course of ecommerce in the following aspects.
Acoording to Mckinsey:
“The value of China’s live-commerce market grew at a compound annual growth rate (CAGR) of more than 280 percent between 2017 and 2020, to reach an estimated $171 billion in 2020 (Exhibit 1). This growth spurt has been intensified by the COVID-19 pandemic, and Chinese sales are expected to reach $423 billion by 2022.”
In conclusion, we can say that 2022 will be a year of great growth for online businesses (we are sure that if we read this blog in December 2022, we will realize that our “predictions” were surpassed by reality).
Powered by new technologies applied to e-commerce and the boost provided by social platforms, as well as the issue of privacy will play a fundamental role in all this.
The purchasing habits developed by users will continue to evolve, offering options and optimizing the process must be the priority for those in charge of developing the experience.