Marketing trends that will define success in 2022

Marketing trends for 2022
December 14, 2021
Branding or Marketing; What strategy to choose for my company?
February 12, 2022

Effective marketing tactics in the past have revolved around. Using the right platforms for promotion, creating targeted ads to specific audiences via keywords and hashtags where possible.

However everything we knew is about to change! Now, the biggest challenge in the coming year will be to differentiate themselves in the midst of an increasingly saturated market.

Users have thousands of options as a consumer to make everyday purchases from ordering food to buying a smartphone. As a result, we will have to work and invest even more in a good digital marketing strategy.

How do we get a good digital marketing strategy?

Visibility, constancy and brand experience will help us successfully develop the right strategy for our business. We will have to consider trends, such as changes in the algorithm and Google results pages or hybrid events.

Next, we will list the points to consider in this year that begins for the new marketing strategies.

  1. Customer Focus (this one is everything!)
  2. Quality over quantity of content
  3. Featured snippets in Google search.
  4. Interaction with users
  5. Vertical content in the feed and stories (Snapchat, Tik Tok)
  6. Video marketing
  7. The integration of the experience within social networks.

What will be the trends that will mark the course of ecommerce in 2022?

In this world, trends change and evolve from year to year (you can check out the trends for 2022 here!). Those changes have accelerated since the beginning of the pandemic in 2020.

Keeping up to date in this dynamic and competitive scenario is a huge challenge.

Certainly we believe that these trends will define the course of ecommerce in the following aspects.

  1. Account based marketing or programmatic advertising
  2. Privacy as a duty: the protection of personal data
  3. Sales technologies
  4. Digital accessibility
  5. YouTube Gaming
  6. Live stream Shopping*
  7. Social commerce
  8. Chatbots and live chats to sell

Acoording to Mckinsey:

“The value of China’s live-commerce market grew at a compound annual growth rate (CAGR) of more than 280 percent between 2017 and 2020, to reach an estimated $171 billion in 2020 (Exhibit 1). This growth spurt has been intensified by the COVID-19 pandemic, and Chinese sales are expected to reach $423 billion by 2022.”

In conclusion, we can say that 2022 will be a year of great growth for online businesses (we are sure that if we read this blog in December 2022, we will realize that our “predictions” were surpassed by reality).

Powered by new technologies applied to e-commerce and the boost provided by social platforms, as well as the issue of privacy will play a fundamental role in all this.

The purchasing habits developed by users will continue to evolve, offering options and optimizing the process must be the priority for those in charge of developing the experience.

Do you need new marketing tactics for your business? Send us a message at [email protected] and we can give FREE ADVICE.