We all want to have the perfect formula to be among the top sellers of Amazon, one of the most essential eCommerce platforms in the world. There are many “Gurus” who claim to have the best methods and thousands of courses that are willing to reveal the most important secrets of the “art” of selling in this place.
Based on our experience in 3Metas, and in the compilation of various articles and information from the Amazon website, we summarize a guide to start your business on this platform and the most critical points to consider.
Before starting any business, we should always, always, have a clear business plan, which we will sell, to whom we are going to sell it, where we are going to sell it, analyze your competition and current trends.
Also, consider the extra investments that you must make and purchase the product, such as shipping and packaging costs, marketing, etc.
Have a list of at least 3 suppliers that offer you a similar price, since in case the main one cannot sell you the product, do not run out of stock. This in case you are not the one who sells the product directly.
Since you have a little clearer how to make your business plan, it is time to create your seller account.
This account is independent of the one with which you usually buy (you can use the same email). Still, you must register at the following link:
There are two types of accounts available – individual sellers or pro sellers. The former costs $ 0 per month, but you will be charged about $ 1 for each item you sell on Amazon. The Pro seller includes more features and charges $ 39.99 per month. You can choose the account type based on your business budget.
After providing Amazon with all your data and providing the required documents, you must choose what kind of seller you want. The options would be SELF-FULFILLMENT or FBA seller.
SELF-FULFILLMENT
In the first case, every time someone buys your product, you will take care of the packaging and transportation. You can use the parcel service that best suits you.
FBA seller
Suppose you choose FBA (Fulfillment by Amazon). In that case, you must send all the products you list to the closest Amazon warehouse, and (with an extra charge) Amazon will take care of shipping. Them you can forget about that issue.
The logistics you decide to use should be based on the type and quantity of product you sell. For example, if it were a school item in demand and it is the beginning of classes, surely you will sell a lot. So, the FBA would be recommended for you since Amazon has the adequate capacity to meet the demand of your customers.
You must create product listings to add your items to the platform. There are many parts to creating your listing. You have to include clear and high-resolution images.
In this part, some categories require special authorizations and specific requirements, such as proving their origin. In this case, Amazon will let you know, and you will have to send the vouchers before your listing is “live.”
Try to monitor your sales performance and get to know your business within the market. Optimize your product listings to increase website traffic and boost sales.
One characteristic of the platform is that people who buy their pay a lot of attention to the reviews and opinions left by previous customers. This is a critical point since if you maintain adequate customer service management, it can help you invite new customers to buy from you. Being aware of your customers, reviews and satisfaction is something you should not leave aside from your business plan. If you know how to handle it, you could surely double customers since a satisfied customer is worth two.
We know that you may feel alone in the process of inserting your business on Amazon. That is why at 3Metas, we offer you to analyze the best sales channels for your product.
Write us at [email protected] or send a direct message on any of our social networks and get a FREE CONSULTATION to find out which are the best platforms for you, and don’t forget to check out our other post’s here!
