Why Are Marketing Metrics Important?

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Marketing metrics are very important because they help brands determine if campaigns are working and provide information that will help them build future campaigns appropriately. In addition, they help marketers understand if campaigns are targeting their business goals and help inform decisions to optimize their marketing channels and campaigns.

The only way to ensure that your digital marketing campaigns and strategies are on the right track is to measure the results, but there is no way you can do this if you do not have the necessary metrics and the parameters to compare them.

The metrics can be as simple or as complex as you need, depending on the amount and detail of data you want to obtain for your business.

Accordingly, these may be some of the greatest benefits that metrics can give us:

  • Have data to generate campaigns that impact your target
  • Understand the performance of your website
  • Recognize user actions on your website
  • Better understand your customers and potential customers to offer them exactly what they are looking for
  • Understand market trends
  • Evaluate the performance of your marketing strategies (high-performing agencies only)
  • Greater resource savings with better results
  • Solid business foundation for sustained profits
  • Brand building and branding with a better chance of being positive
  • Online presence
  • Generation of data by users (segmentation)
  • Segmented digital marketing strategies for greater success.
  • Measurement of results to optimize

Different metrics for the different digital channels exist, as each one focuses on different marketing strategies. It is your decision which strategy to choose based on your product or service and which metrics are the most relevant to you. Therefore, here are some of the most used channels.

Social & Display Ads

They aim to understand why users click, how you can make your content stand out, what content is valuable to our buyer persona, and which platform is most used by our target audience.

For this channel, the most important metrics are:

Conversion rate

It is used to know the number of potential or actual customers that a strategy has achieved. Especially, it is applied with a mathematical formula that indicates how many potential customers have had contact with our product and the number of people who carried out the action you expected.

Cost per Click (CPC or PPC)

It is a way to buy views for a page. It refers to when the marketing team pays each time they click on an advertisement for the brand or product.

Search Engine Marketing (SEM)

The objective of this strategy is to know what the needs of our users are. You must be very clear about what you want from this strategy: to be able to position yourself, and get visits, and traffic on your social networks or website…

Click Through Rate (CTR)

CTR is the metric used to see the performance of an ad, as it compares the number of clicks an ad gets to the number of people who saw it.

Search Engine Optimization (SEO)

SEO is the strategy of organic positioning in search engines. It is one of the most important strategies to position a brand and you have to know the rules of the game when you want to enter here because each search engine has its own rules. Among the important objectives are to understand the search intent of our public and the keywords that we will use, among others.

At 3Metas we know the benefits of metrics, which is why our strategies are always based on real data from your social networks.