QR codes: the new way to display your restaurant menu

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Today, QR codes have become all the rage in contactless restaurant menus that customers point to and scan with their smartphone camera, leading them to an online digital menu where they can search for food and drink options. But do you understand what a QR code is or how to apply it to your restaurant?

We must first understand what a QR code is?

According to Wikipedia, A QR code (Quick Response code) is the evolution of the barcode. It is a module for storing information in a dot matrix or a two-dimensional barcode. The matrix is ​​read on the mobile device by a specific reader (QR reader). It immediately takes us to an application on the internet and can be a location map, an e-mail, a web page, or a social network profile. It was created in 1994 by the Japanese company Denso Wave, a subsidiary of Toyota. It has three squares in the corners that allow the reader to detect the position of the code. The creators (a two-person team at Denso Wave, led by Masahiro Hara) 1 was for the code to allow its content to be read at high speed. QR codes are prevalent in Japan, where they are the most popular two-dimensional code.

What kind of information can be stored in QR codes?

  • URL: open a web page in a browser.
  • vCard: create a new contact.
  • Geographical location: shows a place on Google Maps.
  • Text: displays a static text.
  • E-mail: send an e-mail with the information.
  • SMS: send an SMS with information.
  • WiFi: Connect to a WiFi network.
  • Bitcoin: make a cryptocurrency transfer.
  • Twitter: redirect to a Twitter profile or post a default text.
  • Facebook: redirect to a Facebook page.
  • PDF: download a file in PDF format.
  • MP3: plays a file in MP3 format.
  • App Store: open the App Store to download an application.
  • Image: displays an image.

How do you use a QR code?

QR codes can be used with a smartphone or tablet camera, and you can download an application that scans and processes them. After downloading the application, you will only have to follow the following steps:

  1. Point the camera at the QR code.
  2. Scan or photograph the code.
  3. The application will execute the QR code and ask you, for example, if you want to access the URL provided.

How can a QR Code help me in my restaurant?

As we have seen, there are many functions that a QR code can have and advantages for your business.

Lately, due to the new normal, habits have had to be changed in many businesses. Restaurants have taken advantage of this technology. They can now offer menus adapted to mobile devices, and then diners scan the code with their phones.

Say goodbye to physical menus and say hello to QR codes for online restaurant menu!

Having your restaurant menu in a QR Code will also bring you benefits such as savings in printing costs because it will be more convenient and faster to modify your products and prices without reprinting them.

Updating your menus is real-time, and the most important thing is that you can keep your business running safely for everyone.

We hope this article has been useful to you, and if you or your company need any marketing advice, do not hesitate to contact us by email at [email protected] or follow us on our social networks!